professional, ambitious and financially capable
Three key ingredients attract a 100% qualified audience:
Nail Market
Digital + Influencer Marketing
Nail Congress
Festival DNA
professional, ambitious
and financially capable
Three key ingredients attract
a 100% qualified audience:
Nail Market
Digital + Influencer Marketing
Nail Congress
Festival DNA
Beauty Professionals’ Territory
Who Are Our Sponsors (B2B)

Professional training

and upskilling centers

Manufacturers, distributors and stores

of professional products, accessories,

consumables, equipment etc.

Online booking services

and e-commerce stores

We collaborate with both local brands and international companies:
WHY SPONSORS CHOOSE US OVER TRADE SHOWS
  • They gain access to a high-quality target audience: progressive, trend-aware and continuously evolving professionals rarely found at traditional trade shows
  • They avoid distractions from unqualified attendees, as BEAUTYDAY® attracts only professional visitors
  • They engage with guests in a comfortable, noise-free environment, as the Nail Market does not use sound systems
  • They boost their social media accounts through co-branded publications with the Festival
  • They receive a platform for their media ambassadors to speak on stage
  • They position themselves as a modern, trend-forward company
THE SECRET TO HIGH CLTV
78.3% of clients have been regularly collaborating with us
for over three years — and here’s why:
BEAUTYDAY® is the ideal venue for creative presentations of professional products and services. The festival audience is constantly refreshed, bringing in new customers.
The organizers’ strong client focus ensures a comfortable experience throughout participation — including setup and teardown.
It’s a space of inspiration for teams and brand ambassadors. It also enables valuable networking for clients, distributors, and influencers.
THE SECRET
TO HIGH CLTV
78.3% of clients have been regularly collaborating with us for over three years —
and here’s why:
BEAUTYDAY® is the ideal venue for creative presentations of professional products and services. The festival audience is constantly refreshed, bringing in new customers. The organizers’ strong client focus ensures a comfortable experience throughout participation — including setup and teardown.
It’s a space of inspiration for teams and brand ambassadors. It also enables valuable networking for clients, distributors, and influencers.

Who Speaks at the Congress
Who Speaks
at the Congress

The Congress lineup and program are curated

by the organizer. We invite only top-tier influential experts to the stage — ensuring high attendance

BEAUTYDAY® Speaker Categories:

  • Nail bloggers
  • Media ambassadors and owners of professional brands
  • Top instructors with strong social media presence
Sponsor Ambassador Speaking at the
Festival Stage
Festival sponsors may propose their media ambassador
as a speaker; if approved by the organizer, they receive
a slot in the Congress program. This option is limited
by program capacity and is non-commercial

We also have experience selecting media experts
for collaboration with sponsors during the Festival.
This service is provided after contract signing
Sponsor
Ambassador
Speaking at the
Festival Stage
Festival sponsors may propose their media ambassador as a speaker; if approved
by the organizer, they receive a slot in the Congress program. This option is limited
by program capacity and is non-commercial

We also have experience selecting media experts for collaboration with sponsors
during the Festival. This service is provided
after contract signing
BEAUTYDAY® Attendees
Professionals from the nail industries:
Active manicure technicians: self-employed and employed
Beginner technicians
and students from specialized training centers
Managers and owners
of beauty salons
and nail studios
Beauty business representatives seeking partners
BEAUTYDAY®
Attendees
Professionals
from the nail industries:
Active manicure technicians:
self-employed and employed
Beginner technicians
and students from specialized
training centers
Managers and owners
of beauty salons
and nail studios
Beauty business
representatives
seeking partners

BEAUTYDAYproHAIR CONGRESS

ATTENDEE STATISTICS 2024–2025

  • 28%
    especialistas
    que trabajan
    con un equip
    directores de salones
    y academias, formadores
  • 58%
    profesionales autónomos
    segmento potencial
    para segmento clave
    con potencial para abrir
    su propio salón de belleza
  • 13%
    empleados
    en un salón
  • 1%
    emprendedores
    del sector retail
    tiendas profesionales,
    distribuidores etc.
Why Attendees Choose Us Over Trade Shows
The BEAUTYDAY® format is exclusively designed
for the nail industry. Two days of hands-on practice
and knowledge that would normally take months to acquire
Why Attendees
Choose Us
Over Trade Shows
The BEAUTYDAY® format
is exclusively designed
for the nail industry.
Two days of hands-on
practice and knowledge
that would normally
take months to acquire
  • Brands offer exclusive deals
    on professional products
    1
  • Opportunity to meet
    brand experts and ask them
    questions directly
    2
  • Best practices from renowned
    educators are accessible
    at an affordable price

    3
  • Attendees learn not only
    new techniques but also tools
    for financial growth

    4
  • Meeting top bloggers offers
    a chance to co-create content
    and grow one’s social reach
    5
  • BEAUTYDAY® helps
    prevent professional burnout
    6
Barcelona
Moscow
Moscow
Barcelona
March 8-9, 2026
April 6-7, 2026
September 17-18, 2026
October 18-19, 2026
UPCOMING BEAUTYDAYproNAIL SCHEDULE
Beauty Professionals’ Territory
WHAT HAPPENS AT BEAUTYDAY
BEAUTYDAY® History
BEAUTYDAY® began in 2013 in Rostov-on-Don. That year, Valentin Cherevkov, publisher of the namesake magazine, held the first Congress, gathering around 100 nail professionals

Today, the Festival gathers 6,000+ nail technicians annually in Moscow and brings together over 100 professional brands. The most influential nail educators perform on a stage that has become every instructor’s dream. Nail bloggers have also made it their traditional meeting point
The organizers do not own a brand, distribution network, or training center. BEAUTYDAY®’s neutrality allows it to unite professionals, influencers, and brands without bias or self-promotion

All of the above entitles us to call BEAUTYDAY® the largest specialized event in the CIS. In March 2025, we held our first Festival in Barcelona — marking the launch of the project’s expansion into the European Union
BEAUTYDAY®
History
BEAUTYDAY® began in 2013
in Rostov-on-Don. That year,
Valentin Cherevkov, publisher
of the namesake magazine,
held the first Congress,
gathering around 100 nail professionals

Today, the Festival gathers 6,000+ nail
technicians annually in Moscow and brings
together over 100 professional brands.
The most influential nail educators perform
on a stage that has become every instructor’s
dream. Nail bloggers have also made it
their traditional meeting point
The organizers do not own
a brand, distribution network,
or training center. BEAUTYDAY®’s neutrality allows
it to unite professionals, influencers and brands without bias or self-promotion

All of the above entitles us to call BEAUTYDAY®
the largest specialized event in the CIS.
In March 2025, we held our first Festival
in Barcelona — marking the launch
of the project’s expansion into the European Union
BEAUTYDAY isn’t about stages, lights, sound, or booths.
BEAUTYDAY is about people
Valentin Cherevkov,
Festival Founder
BEAUTYDAY
isn’t about stages, lights,
sound or booths.
BEAUTYDAY is about people
Valentin Cherevkov,
Festival Founder
Festival Team
Our team includes over 50 employees plus around 100 contractors engaged for each Festival. Here are just a few of them:
Festival Team
Our team includes over
50 employees plus around 100 contractors engaged
for each Festival. Here are just a few of them:
+7 (495) 137 73 74
886info@beautyday.pro
ООО «Бьюти Медиа»
ОГРН 1176196030669
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