International Festival of Manicure Masters
and Nail Business
and Nail Business
Founded in 2013
Brings together over 6,000 nail professionals annually
Brings together over 6,000 nail professionals annually
International Festival
of Manicure Masters
and Nail Business
of Manicure Masters
and Nail Business
Founded in 2013. Brings together over 6,000 nail professionals annually
professional, ambitious and financially capable
Three key ingredients attract a 100% qualified audience:
Nail Market
Digital + Influencer Marketing
Nail Congress
Festival DNA
professional, ambitious
and financially capable
and financially capable
Three key ingredients attract
a 100% qualified audience:
a 100% qualified audience:
Nail Market
Digital + Influencer Marketing
Nail Congress
Festival DNA
Beauty Professionals’ Territory
Who Are Our Sponsors (B2B)
Professional training
and upskilling centers
Manufacturers, distributors and stores
of professional products, accessories,
consumables, equipment etc.
Online booking services
and e-commerce stores
We collaborate with both local brands and international companies:
WHY SPONSORS CHOOSE US OVER TRADE SHOWS
-
They gain access to a high-quality target audience: progressive, trend-aware and continuously evolving professionals rarely found at traditional trade shows -
They avoid distractions from unqualified attendees, as BEAUTYDAY® attracts only professional visitors -
They engage with guests in a comfortable, noise-free environment, as the Nail Market does not use sound systems -
They boost their social media accounts through co-branded publications with the Festival -
They receive a platform for their media ambassadors to speak on stage -
They position themselves as a modern, trend-forward company
THE SECRET TO HIGH CLTV
78.3% of clients have been regularly collaborating with us
for over three years — and here’s why:
for over three years — and here’s why:
BEAUTYDAY® is the ideal venue for creative presentations of professional products and services. The festival audience is constantly refreshed, bringing in new customers.
The organizers’ strong client focus ensures a comfortable experience throughout participation — including setup and teardown.
It’s a space of inspiration for teams and brand ambassadors. It also enables valuable networking for clients, distributors, and influencers.
The organizers’ strong client focus ensures a comfortable experience throughout participation — including setup and teardown.
It’s a space of inspiration for teams and brand ambassadors. It also enables valuable networking for clients, distributors, and influencers.
THE SECRET
TO HIGH CLTV
TO HIGH CLTV
78.3% of clients have been regularly collaborating with us for over three years —
and here’s why:
and here’s why:
BEAUTYDAY® is the ideal venue for creative presentations of professional products and services. The festival audience is constantly refreshed, bringing in new customers. The organizers’ strong client focus ensures a comfortable experience throughout participation — including setup and teardown.
It’s a space of inspiration for teams and brand ambassadors. It also enables valuable networking for clients, distributors, and influencers.
It’s a space of inspiration for teams and brand ambassadors. It also enables valuable networking for clients, distributors, and influencers.
Who Speaks at the Congress
Who Speaks
at the Congress
at the Congress
The Congress lineup and program are curated
by the organizer. We invite only top-tier influential experts to the stage — ensuring high attendance
BEAUTYDAY® Speaker Categories:
- Nail bloggers
- Media ambassadors and owners of professional brands
- Top instructors with strong social media presence
| Sponsor Ambassador Speaking at the Festival Stage Festival sponsors may propose their media ambassador as a speaker; if approved by the organizer, they receive a slot in the Congress program. This option is limited by program capacity and is non-commercial We also have experience selecting media experts for collaboration with sponsors during the Festival. This service is provided after contract signing |
| Sponsor Ambassador Speaking at the Festival Stage Festival sponsors may propose their media ambassador as a speaker; if approved by the organizer, they receive a slot in the Congress program. This option is limited by program capacity and is non-commercial We also have experience selecting media experts for collaboration with sponsors during the Festival. This service is provided after contract signing |
BEAUTYDAY® Attendees
Professionals from the nail industries:
Active manicure technicians: self-employed and employed
Beginner technicians
and students from specialized training centers
and students from specialized training centers
Managers and owners
of beauty salons
and nail studios
of beauty salons
and nail studios
Beauty business representatives seeking partners
BEAUTYDAY®
Attendees
Attendees
Professionals
from the nail industries:
from the nail industries:
Active manicure technicians:
self-employed and employed
self-employed and employed
Beginner technicians
and students from specialized
training centers
and students from specialized
training centers
Managers and owners
of beauty salons
and nail studios
of beauty salons
and nail studios
Beauty business
representatives
seeking partners
representatives
seeking partners
BEAUTYDAYproHAIR CONGRESS
ATTENDEE STATISTICS 2024–2025
- 28%especialistas
que trabajan
con un equipdirectores de salones
y academias, formadores - 58%profesionales autónomossegmento potencial
para segmento clave
con potencial para abrir
su propio salón de belleza - 13%empleados
en un salón - 1%emprendedores
del sector retailtiendas profesionales,
distribuidores etc.
Why Attendees Choose Us Over Trade Shows
The BEAUTYDAY® format is exclusively designed
for the nail industry. Two days of hands-on practice
and knowledge that would normally take months to acquire
for the nail industry. Two days of hands-on practice
and knowledge that would normally take months to acquire
Why Attendees
Choose Us
Over Trade Shows
Choose Us
Over Trade Shows
The BEAUTYDAY® format
is exclusively designed
for the nail industry.
Two days of hands-on
practice and knowledge
that would normally
take months to acquire
is exclusively designed
for the nail industry.
Two days of hands-on
practice and knowledge
that would normally
take months to acquire
- Brands offer exclusive deals
on professional products1 - Opportunity to meet
brand experts and ask them
questions directly2 - Best practices from renowned
educators are accessible
at an affordable price3 - Attendees learn not only
new techniques but also tools
for financial growth4 - Meeting top bloggers offers
a chance to co-create content
and grow one’s social reach5 - BEAUTYDAY® helps
prevent professional burnout6
Barcelona
Moscow
Moscow
Barcelona
Moscow
Moscow
Barcelona
March 8-9, 2026
April 6-7, 2026
September 17-18, 2026
October 18-19, 2026
April 6-7, 2026
September 17-18, 2026
October 18-19, 2026
UPCOMING BEAUTYDAYproNAIL SCHEDULE
Beauty Professionals’ Territory
WHAT HAPPENS AT BEAUTYDAY
BEAUTYDAY® History
BEAUTYDAY® began in 2013 in Rostov-on-Don. That year, Valentin Cherevkov, publisher of the namesake magazine, held the first Congress, gathering around 100 nail professionals
Today, the Festival gathers 6,000+ nail technicians annually in Moscow and brings together over 100 professional brands. The most influential nail educators perform on a stage that has become every instructor’s dream. Nail bloggers have also made it their traditional meeting point
The organizers do not own a brand, distribution network, or training center. BEAUTYDAY®’s neutrality allows it to unite professionals, influencers, and brands without bias or self-promotion
All of the above entitles us to call BEAUTYDAY® the largest specialized event in the CIS. In March 2025, we held our first Festival in Barcelona — marking the launch of the project’s expansion into the European Union
BEAUTYDAY®
History
History
BEAUTYDAY® began in 2013
in Rostov-on-Don. That year,
Valentin Cherevkov, publisher
of the namesake magazine,
held the first Congress,
gathering around 100 nail professionals
in Rostov-on-Don. That year,
Valentin Cherevkov, publisher
of the namesake magazine,
held the first Congress,
gathering around 100 nail professionals
Today, the Festival gathers 6,000+ nail
technicians annually in Moscow and brings
together over 100 professional brands.
The most influential nail educators perform
on a stage that has become every instructor’s
dream. Nail bloggers have also made it
their traditional meeting point
The organizers do not own
a brand, distribution network,
or training center. BEAUTYDAY®’s neutrality allows
it to unite professionals, influencers and brands without bias or self-promotion
a brand, distribution network,
or training center. BEAUTYDAY®’s neutrality allows
it to unite professionals, influencers and brands without bias or self-promotion
All of the above entitles us to call BEAUTYDAY®
the largest specialized event in the CIS.
In March 2025, we held our first Festival
in Barcelona — marking the launch
of the project’s expansion into the European Union
“
BEAUTYDAY isn’t about stages, lights, sound, or booths.
BEAUTYDAY is about people
BEAUTYDAY is about people
“
BEAUTYDAY
isn’t about stages, lights,
sound or booths.
BEAUTYDAY is about people
isn’t about stages, lights,
sound or booths.
BEAUTYDAY is about people
Festival Team
Our team includes over 50 employees plus around 100 contractors engaged for each Festival. Here are just a few of them:
Festival Team
Our team includes over
50 employees plus around 100 contractors engaged
for each Festival. Here are just a few of them:
50 employees plus around 100 contractors engaged
for each Festival. Here are just a few of them:
Do you want
to become a member?
to become a member?
Leave us your contacts
and we will contact you
and we will contact you
